WEBVTT

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Institutional clients come to Silvercrest in order to access superior asset management capabilities.

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When you look around the facilities, I think it reflects a lot of the care and

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focus on the client. It's a very well-run and well-managed organization with a depth

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of investment talent and it's an organization with a depth of experience in terms of handling

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individual client circumstances.

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We hate to lose. We love to win, and we hate to lose. And when you sit across a table from

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someone and you get a sense of that passion for what you're doing, an enormous level of trust

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builds there. They know it's a difficult job, but they also have very high expectations from us.

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They appreciate that we're real people trying to do a really good job for them. What independence

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does for us is we can make the best decision for our clients, and we don't have another master to

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serve. It's a straightforward commitment that we will try our darndest to put up performance

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and returns that they would hope to expect, and they should expect. Here at Silvercrest,

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they don't meet just the person who's making the final decision, they meet everyone on the team.

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And so having teams that have had very little turnover makes people very comfortable working

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with us as an organization. We do what we say we do and I think our institutional investors

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appreciate that. There are no surprises with us. We're not trying to be the biggest asset

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management firm out there, just the best asset management firm out there. At the end of the day,

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clients need to trust that someone is going to do the best they can on their behalf as a fiduciary.

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At Silvercrest, the client always comes first. We want to be known for academic excellence,

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for being the best investor in the areas where we offer strategies. I think that's

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our true competitive advantage: is the quality of our people, their tenure,

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and the performance that they've actually been able to deliver on behalf of our clients.