[Music]
Families, in many respects, are mini institutions of their own. At Silvercrest Asset Management,
we know how hard it is for people to have made their wealth. It represents an enormous amount of
blood, sweat, and tears. We have to treat their money as if it was our own, and no differently:
with excellence. It must be done with excellence, all of our clients need to be comfortable working
with the person that's providing them the advice that they rely on and adhere to in order to be
successful. The most important thing is to sit down with a client, a family, and listen and
understand what their objectives are what their needs are. It's longstanding and I feel a deep
obligation to look out for their best interest. As one client said to me, "you know Cathy,
it's all about trust." Many of my clients I've had for many many years. As a result of that,
I know their children, I know their grandchildren. I think that in itself speaks to the fact that we
deliver what we say we're going to deliver and we mean it. Silvercrest just ticks all those boxes.
You will always have someone there that can help you at any stage of your life. Starting a family,
tax advice, are all within the roof of Silvercrest. We are there for them through
everything they're going through. Silvercrest is far from being a cookie-cutter institution, and
thank goodness it's not. We customize portfolios for our clients. We don't put them into models and
say "you look like Model A or Model B", we meet you where you are. I want our clients to feel
that they can trust us, that their money is safe, we're going to grow it prudently, we're going to
take care of you, you can feel comfortable about what we're going to do on your behalf.