WEBVTT

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[Music]

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Families, in many respects, are mini institutions of their own. At Silvercrest Asset Management,

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we know how hard it is for people to have made their wealth. It represents an enormous amount of

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blood, sweat, and tears. We have to treat their money as if it was our own, and no differently:

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with excellence. It must be done with excellence, all of our clients need to be comfortable working

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with the person that's providing them the advice that they rely on and adhere to in order to be

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successful. The most important thing is to sit down with a client, a family, and listen and

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understand what their objectives are what their needs are. It's longstanding and I feel a deep

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obligation to look out for their best interest. As one client said to me, "you know Cathy,

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it's all about trust." Many of my clients I've had for many many years. As a result of that,

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I know their children, I know their grandchildren. I think that in itself speaks to the fact that we

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deliver what we say we're going to deliver and we mean it. Silvercrest just ticks all those boxes.

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You will always have someone there that can help you at any stage of your life. Starting a family,

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tax advice, are all within the roof of Silvercrest. We are there for them through

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everything they're going through. Silvercrest is far from being a cookie-cutter institution, and

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thank goodness it's not. We customize portfolios for our clients. We don't put them into models and

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say "you look like Model A or Model B", we meet you where you are. I want our clients to feel

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that they can trust us, that their money is safe, we're going to grow it prudently, we're going to

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take care of you, you can feel comfortable about what we're going to do on your behalf.